MyMynd
Rebrand & UI Overhaul
UX
Visual
Motion
Design System
Project
Overview
MyMynd are a B2B mental healthtech web platform focused on workplace mental health. They wanted a new platform to attract new customers and investment and increase engagement in the platform.
Project
Overview
Role
Senior Product Designer
Team
Designer · Lead Dev · Dev · Data Scientist
Timeline
6 months
Tools
Figma · MidJourney · ChatGTP · Framer · StoryBook
The Impact &
Outcome
Acquired new partnerships with NHS & Accenture.
Increased platform engagement by 20% (from 3%).
The
Problem
People and prospecting customers did not resonate with the brand.
Low engagement. Users were not staying active.
Manual processes and old platform caused scaling bottlenecks.
Measuring
Success
Metrics measured
Average session lengths.
NPS.
Click-through rates on emails.
Number of acquired customers.
Creating a brand
people resonate
with
I helped MyMynd create its mission statement and reason why it existed and built the new brand around that.
I created a few landing page concepts to test with customers and a board of directors to determine what resonated more with people.
We used a temporary landing page as a placeholder while we built the new platform.
All of the images I generated were made in MidJourney. The brand and illustrations were refined as the project progressed.
Increasing
engagement with
engaging design
Final landing page with with final brand direction
Old landing page with old brand direction
Placeholder landing page with with initial brand direction
Increasing
engagement with
engaging design
I wanted to ensure users felt good when using the product so they would keep coming back and help engagement.
Through sessions with users and internal testing at MyMynd we elevated the user experience of the dashboard by introducing a new UI experience with new branding.
I worked with the product team to introduce email reminders to help remind people to keep engaging with the platform.
I wanted to create duolingo style lessons to increase engagement, however there was not enough time.
Automating
manual
reports
Previously MyMynd would manually email a monthly PDF of an orgs mental health snapshot.
I worked with developers and data scientists to create an admin dashboard customers could access at anytime that shows trends, AI insights and recommended actions.
This new feature additionally increased engagement and freed up resources in the business.
Automating
Onboarding
Onboarding clients was heavily manual. I worked with SLT to map out the entire process.
I reduced it from 26 steps to 8 steps. I designed a new journey that offloaded some of the set-up onto the customer instead of MyMynd.
This freed up resource and allowed the onboarding process to scale extremely well.
Old 26 step onboarding process
New 8 step onboarding flow.
